tag:blogger.com,1999:blog-33150052011-12-14T21:45:13.227-05:00Reviews of current advertisementsRob Mnoreply@blogger.comBlogger451100tag:blogger.com,1999:blog-3315005.post-34756033192726147262007-02-05T07:34:00.000-05:002007-02-05T07:51:45.446-05:00

Go Daddy -- I'm sure that this ad drove lots of people to Go Daddy to see "more". I'm still not sure how an ugly chick with a nicely enhanced body sells, but it certainly gets attention. A lousy ad that probably did the job. Grand Theft Coca-Cola -- This was my favorite ad of the night. A nicely done ad that parodies the whole genre of video games but puts a "I'd like to teach the world to

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-73436894090034553702007-02-04T18:53:00.000-05:002007-02-04T19:03:59.522-05:00

Snickers -- Two Guys kissing. 40 Year Old Virgin joke (and how is that manly?). Still not laughing. Shick -- Not laughing again. (Is my sense of humor dead? )Pride -- Ain't the Super Bowl supposed to be for event movies? Chevy -- Nice and nostalgicBud Light Mencia teaching English -- Again, predictible, but a bit more amusing. Didn't I see this in Stripes?Late Night Promo -- Sad when a

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-29185348305191297982007-02-04T18:36:00.000-05:002007-02-04T18:53:14.611-05:00

Bud -- Rock Paper ScissorsPredictible. Far funnier on the SPRINT ad last year.DoritosCar accident and girl hitting her head. It's like VW's SAFE HAPPENS without the laughs. The commercial looks like those annoying KFC ads from a couple of years ago. The ads are starting off as well as the Colts. Blockbuster -- Okay, I don't think the animals were that funny a few years ago. Shouldn't a

Rob Mnoreply@blogger.com1tag:blogger.com,1999:blog-3315005.post-1160650229402090052006-10-12T06:48:00.000-04:002006-10-12T06:50:29.410-04:00

Having a bunch of people with office supply needs yell "Office" while people with the product they need shout "Depot" has got to be one of the worst ads I've seen in awhile.

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1139191024921341322006-02-05T20:50:00.000-05:002006-02-05T20:57:04.923-05:00

This one is all kinds of wrong. Very funny, but very wrong. I8 out of 10.PS The New CleanEveryone wearing clean suits. Nice visual representation of the product, but for a new product, a more direct commercial might have been good.5 out of 10Career BuilderJackasses. VERY Funny, especially in pants. 7 out of 10Taco BellAlready seen it. Cute. But no rating. Slim FastDon't bug me while

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1139190358970908862006-02-05T20:42:00.000-05:002006-02-05T20:45:58.970-05:00

Clydesdale Rookie Great commercial, once again bringing humor, sentimentality, and the Budweiser tradition together. Love the shot of the big horses pushing the carriage.8 out of 10Nationwide FabioSaw stills from this commercial. Love the quick killing of the music and Fabio's little growl. A good addition to the "Life Comes At You Fast" series.7.5 out of 10

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1139189856527693982006-02-05T20:27:00.000-05:002006-02-05T20:37:36.526-05:00

Disney World A sweet, funny ode to the famous phrase, "I'm going to Disney World." 7 out of 10Ameriquest Funny ad. Shocked that it was allowed in giving that it hints at sex.7 out of 10Pebl Nice special effects, but doesn't want me make to buy the phone. 4 out of 10Sharpie RetractibleCute commercial, but an odd fit for the Super Bowl. I'm still not sure I'd want to put an uncovered Sharpie

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1139188849658966972006-02-05T19:56:00.000-05:002006-02-05T20:20:49.980-05:00

Sprint Crime DeterentOh my god! I was expecting some sort of silly joy buzzer thing, not the guy hurling the phone. Another winner, but will probably not stand up in repeated viewings. 9 out of 10

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1139186858938514182006-02-05T19:36:00.000-05:002006-02-05T19:47:38.986-05:00

Go Daddy.comWasn't funny last year when it was a year stale, after two years, still no funnier. The girl's not that attractive either. 2 out of 10. PoseidonA great looking ad for the disaster movie remake. We're all suckers for sinking boats (although it's a bit tasteless, I suppose after the sinking of the ferry this weekend). Gillette FusionI'm sorry but I can't get the vision of Mad

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1139186108802800942006-02-05T19:32:00.000-05:002006-02-05T19:35:08.803-05:00

Flying dinosaurs, humor, violence against animated animals, and a great visual punchline at the end. What's not to love. My favorite so far. I loved the fact that the caveman office manager didn't think the fact that Fed Ex didn't exist was a good excuse.9.5/10

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1139185854239505992006-02-05T19:26:00.000-05:002006-02-05T19:30:54.240-05:00

Shaggy Dog -- 6 Amusing, but slight promo.Kermit -- Ford Hybrid -- 8Sue me, I love Kermit. Nice play on words. Good payoff. Michelob Ultra Amber -- 8Originally rated it a nine, lowered it because of the girl getting her licks in the end. Funnier the way it was. Despirate Housewives Promo -- 1If you're going to have Shaq shed a tear, which might be funny, don't have him doing it over a

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1139185434478574612006-02-05T19:20:00.000-05:002006-02-05T19:23:54.476-05:00

Mission Impossible III -- 7Great ad, the way a Super Bowl should be. If only they could replace Tom Cruise with someone I like. Dove -- 7.5 Having a daughter that I find absolutely beautiful, my fear is that she'll feel like the girls in the commercial. Effective targeting of the dads out there, if you ask me.

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1139185252659238672006-02-05T19:18:00.000-05:002006-02-05T19:26:33.216-05:00

Career Builder -- 5Tired concept. Enough already with the monkeys. Escalade -- 3Flash bulbs guaranteed to cause seizures. Ad needs to show more sheet metal. Build up leads to boring looking vehicle.

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1110861166533007782005-03-14T23:26:00.000-05:002005-03-14T23:32:46.536-05:00

Toys R Us is on its way South, if the news is any indication. It seems as though the once mighty toy giant can no longer hold its own against the toy departments of Wal-Mart, Target, and other discounters. There is speculation that the company may close or sell its stores and focus solely on the baby business. With all of that going on, they've managed to find time to make a very clever and

Rob Mnoreply@blogger.com6tag:blogger.com,1999:blog-3315005.post-1109994604350128542005-03-04T22:44:00.000-05:002005-03-04T22:50:04.353-05:00

Cingular's new ads touting the power of their network's signals are winners. The ads are a skillful blending of classic rock (Melissa by the Allman Brothers and The Weight by the Band), images of the product being used (lots of shots of people on the run and using the phone all over the place), and most importantly, neatly placed images of different items arranged to match the five bars that

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1108087359755534612005-02-10T20:57:00.000-05:002005-02-10T21:02:39.756-05:00

Ever since I was a teenager I've had a very odd habit every Sunday. As soon as I open the paper, I flip not to the comics, not to the sports, but to the Target Ad. To me, the Target Ad is everything an advertisement should be. An eye catching, attactive layout. Items and colors appropriate with the theme (such as this week's Valentine's Ad in which every product seems to be red or white),

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107951371649915042005-02-09T07:14:00.000-05:002005-02-09T07:16:11.650-05:00

I saw an ad for a local chiropractor yesterday that said, "Try Healing God's Way." Found it amusing given the association of the profession to certain religions and for the fact that I tend to believe that medicines and science are also part of God's way.

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107838516479742172005-02-07T23:21:00.000-05:002005-02-07T23:55:16.480-05:00

Best Campaign Ameriquest's Cat Killer and Store Robber ads. Brought attention to the product, succeeded in connecting the wacky to a mortgage company, of all things. Worst Use Of $2.4 Million Dollars GoDaddy.com's poorly written and produced ad where what appears to be the world's dimmest Hooters Girl keeps losing the strap to her outfit. The whole joke is the strap. The concept of

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107777464526212332005-02-07T06:56:00.000-05:002005-02-07T06:57:44.526-05:00

My favorite commercial, the Ameriquest Store Robbery came in second. Click on the title of the posting to link to the Ad Meter Results.

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107746179432985032005-02-06T22:13:00.000-05:002005-02-06T22:16:19.433-05:00

One of the only sexy ads in the Super Bowl, and its a good one, from the Tabasco bathing suit to the payoff, Tabasco had made everything under her swimsuit sunburn. Crutmeter Rating: 8

Rob Mnoreply@blogger.com1tag:blogger.com,1999:blog-3315005.post-1107745444354929982005-02-06T22:01:00.000-05:002005-02-06T22:04:04.353-05:00

Okay, if you're going to link three Chicago Bears, please don't throw in a bathing Dennis Rodman to make me ill. It's nice to have a commercial in the Super Bowl when you've never done it before, but this company is so out of place, this ad seems like $2 million plus thrown down the drain. Crutmeter Rating: 3.0 (But only 'cuz I have fond memories of the Super Bowl Shuffle)

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107745259775559752005-02-06T21:59:00.000-05:002005-02-06T22:00:59.776-05:00

A cheesy looking ad, but gets its point across. Why pay $10,000 for 10,000 songs when you can put whatever you want on your player from Napster? Call me intrigued. Crutnacker Rating: 6

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107744892349463172005-02-06T21:53:00.000-05:002005-02-06T21:54:52.350-05:00

I don't get this campaign. Was getting office supplies that hard? The idea that Staples will somehow make your life easier is lost in the gimmick (which isn't that funny to begin with.) Crutmeter rating: 5.5

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107744789832858012005-02-06T21:51:00.000-05:002005-02-06T21:53:09.833-05:00

Nice audio/visual gimmick of having the open bottle act as the I-tunes radio. These ads are much better than the ones last year with people who got burned for downloading music illegally. But, since it's for a contest, this one will probably get overplayed and old fast. Crutnacker Score: 7

Rob Mnoreply@blogger.com1tag:blogger.com,1999:blog-3315005.post-1107744633584289972005-02-06T21:48:00.000-05:002005-02-06T21:50:33.583-05:00

I'm sorry, but I don't get it. Subway has hot subs, and when you toast something (at least using the glorified toasters that Subway has purchased), you don't steam up the windows. This was an attempt for funny that fell flat. Subway's always let the food speak for itself, and it's not wise to try something different. Crutmeter Rating: 3

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107744506759139352005-02-06T21:47:00.000-05:002005-02-06T21:48:26.760-05:00

Great effects footage of destruction. Yeah, we've seen things get destroyed before in Independence Day, Day After Tomorrow, and others, but the fact that Tom Cruise is in it, and Spielberg's directing makes the footage more exciting. Best movie preview. Crutmeter Rating: 8

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107744391730351422005-02-06T21:44:00.000-05:002005-02-06T21:46:31.730-05:00

Kids toss chips over the wall to get their ball returned by a neighbor. In return, they get their ball, a dog, an old car, and MC Hammer, who they throw back. Nice ad, reminds me of the goofy Pepsi ads of old. Crutmeter Rating: 7.5

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107744263488473422005-02-06T21:41:00.000-05:002005-02-06T21:44:23.490-05:00

The only feel-good ad so far. Soldiers return home and everyone in the airport applauds. Great feel to the ad. Nice message without overdoing it. Crutmeter rating: 8

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107744103441445412005-02-06T21:39:00.000-05:002005-02-06T21:41:43.440-05:00

Funny ad with Cedric the Entertainer trying to pantomime that he's a designated driver to a friend across the room. Clubgoers think he's doing a dance and copy his moves. Anheiser Busch once again makes an amusing ad about the importance of being a designated driver. Crutmeter Rating: 7.5

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107743812860857792005-02-06T21:34:00.000-05:002005-02-06T21:36:52.860-05:00

Ameriquest wins the adbowl this year. This ad, while not as funny as the convenience store ad, was a great continuation of the campaign with a horrific looking payoff shot of the guy holding his red sauce soaked cat and a knife. This ad probably wouldn't have worked for a lot of companies, but with it being for a financial company, it somehow works. Crutmeter rating: 8.5

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107743634952516232005-02-06T21:30:00.000-05:002005-02-06T21:34:13.616-05:00

I want a beer. Of course, not that beer. Crutmeter Rating: 3 MasterCard Corporate Mascot Ad Cute ad, although I was so busy counting off who was in the ad that I missed the copy. Having Mr. Clean actually doing the dishes was a nice touch. Crutmeter Rating: 7

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107743406103664792005-02-06T21:28:00.000-05:002005-02-06T21:30:06.103-05:00

Okay, I'm a bit behind, had to make some dinner. The Toyota Prius ad was well shot, with an interesting gimmick, but it would have been nice to see a little more selling of the green/money saving aspects of the car instead of shots of its rather ugly shape. Crutmeter Rating: 5

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107736029986828882005-02-06T19:20:00.000-05:002005-02-06T19:27:09.986-05:00

Crutmeter Score: 7 MBNA Odd juxtaposition of things people don't really think about, Gladys Knight and Rugby. Got its point across (namely, they have a card for everything), but more odd than amusing. Crutmeter Score: 4 Honda Truck Ad: This is the best Chevy ad so far this Superbowl. Too bad it's for a Honda truck. Crutmeter Score: 2

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107735476540302492005-02-06T19:08:00.000-05:002005-02-06T19:17:56.540-05:00

Guy gives his ticket to friends so he can steal the friend's girlfriend. Funny. Crutnacker Score: 6.5 Longest Yard Crutnacker Score: 6 Super Heroes Visa Check Card Funny ad. The reaction of all the superheroes is priceless. (Ooops, used a Mastercard word). Crutmeter Score: 9 Ameriquest -- Convenience store owners beat up cell phone user. This one cracks me up. The message

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107734642923334362005-02-06T18:59:00.000-05:002005-02-06T19:04:02.923-05:00

Bumper sticker on rocket was funny, but the entire ad showed too little of the car, which is typically what sells a car. Crutmeter Score: 4 Diet Pepsi Stayin' Alive The guy walking down the street attracting all the ladies' attention because of his Pepsi was a bit obvious, but bringing in the guy from Queer Eye to also turn around and stare made me laugh hard. But really Pepsi, isn't

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107734316823841672005-02-06T18:54:00.000-05:002005-02-06T18:58:36.823-05:00

Bald Man and a Baby. Looks cute. But it's a movie ad. Crutmeter Score: 6 FedEx Superbowl necessities Funny ad. Not sure what it has to do with Fed Ex, except trying to win the Admeter race. Probably will get a strong score. Crutmeter Score: 8 Bud Lite with Cedric and bickering women. Sexist, nowhere near as funny as previous Cedric ads. Crutmeter Score: 5

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107734016607657552005-02-06T18:45:00.000-05:002005-02-06T18:53:36.606-05:00

Funny ad spoofing the way certain celebrities can create trends. Punchline with Carson Daly and Monster Pepsi truck was funny. Crutmeter Score: 7 Lebron James Bubbilicious All that money to sell bubble gum? Wouldn't it have been cheaper to mail everyone a free piece? Crutmeter Score: 4 Olympus MP3 Camera Reminded me too much of that silly ad for Levis with the loose limbed guy.

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107733531864054002005-02-06T18:38:00.000-05:002005-02-06T18:45:31.866-05:00

Pilot jumps out of the plane after the Bud Light. Funny! Crutmeter Score: 8 O2 Contacts Ad had a nice look, but I'm not sure that it's the right ad for the Super Bowl, and from the ad, it was very tough to tell what the heck it was for. Crutmeter Score: 4 Constantine Seen it. Who cares. It's Keanu. Crutmeter Score: 3

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107733064561348072005-02-06T18:35:00.000-05:002005-02-06T18:37:44.560-05:00

Nice ad, although I'm not partial to dead people advertising products. The eyes open, wide smile was a nice touch. Crutmeter Rating: 6.5 (Would have been higher, but the car looks much better in person than any ad has shown.)

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107732873301467132005-02-06T18:32:00.000-05:002005-02-06T18:34:33.303-05:00

My daughter likes it. But really, do I want a pig selling me sausage pizza? Crutmeter Rating: 4, but only because the pizza looks good.

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107732731992694482005-02-06T18:29:00.000-05:002005-02-06T18:32:11.993-05:00

Cute ad, playing up the recent rash of foods being sold on Ebay because they look like something. It must be working because I immediately went to the website and the fake fry is already up to $500 with close to 100 bids. Crutmeter Rating: 7

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107705469107593352005-02-06T10:57:00.000-05:002005-02-06T10:57:49.106-05:00

I'm sure they'll soon have links to the advertisements for this year.

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107621341724951062005-02-05T14:33:00.000-05:002005-02-05T11:42:27.460-05:00

As a balding man with his hair cut short, I try to spend as little as possible on shampoo. I buy Suave for men, and recently stumbled over this bit of copy on the back of the bottle: "The right tool to clean and condition -- for less than the more expensive brands." Wow! Really?

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107574669171427092005-02-05T01:12:00.000-05:002005-02-05T11:42:51.780-05:00

The late Dave Thomas used to get a lot of criticism among advertising critics for his bland "Old Fayshen'd Guy" persona during Wendy's commercials. Dave laughed his way through dozens of successful promotions and proved that the critics were wrong. Unfortunately, it seems as though advertising agencys have yet to learn the secret of Dave's success, which is, quite simply, let the food sell

Rob Mnoreply@blogger.com0tag:blogger.com,1999:blog-3315005.post-1107220920924221632005-01-31T20:15:00.000-05:002005-01-31T20:22:00.923-05:00

As the Super Bowl draws near, Budweiser pulled a great PR move by drawing attention to its own "controversial" Super Bowl advertisement. The ad, which can be viewed here, is a funny spoof of the whole Janet Jackson incident, in which a stagehand, while taking care of things backstage, decides to open up his bottle on a costume he finds, and manages to rip one half of the top of the outfit.

Rob Mnoreply@blogger.com0