Ameriquest -- Cat knocks over the spaghetti sauce.

Ameriquest wins the adbowl this year. This ad, while not as funny as the convenience store ad, was a great continuation of the campaign with a horrific looking payoff shot of the guy holding his red sauce soaked cat and a knife. This ad probably wouldn't have worked for a lot of companies, but with it being for a financial company, it somehow works.

Crutmeter rating: 8.5