As the Super Bowl draws near, Budweiser pulled a great PR move by drawing attention to its own "controversial" Super Bowl advertisement. The ad, which can be viewed here, is a funny spoof of the whole Janet Jackson incident, in which a stagehand, while taking care of things backstage, decides to open up his bottle on a costume he finds, and manages to rip one half of the top of the outfit.
I'm not sure what is worse, the ridiculous controversy over the incident, or the fact that in the year following, advertisers and programmers are afraid of ANYTHING that might draw the ire of the FCC.
Still, through the magic of the Internet, and a lot of free publicity, we can watch this funny spot.
Rating -- 3 1/2 Potato Chips Out of 5
I'm not sure what is worse, the ridiculous controversy over the incident, or the fact that in the year following, advertisers and programmers are afraid of ANYTHING that might draw the ire of the FCC.
Still, through the magic of the Internet, and a lot of free publicity, we can watch this funny spot.
Rating -- 3 1/2 Potato Chips Out of 5

0 Comments:
Post a Comment
<< Home