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Go Daddy -- I'm sure that this ad drove lots of people to Go Daddy to see "more". I'm still not sure how an ugly chick with a nicely enhanced body sells, but it certainly gets attention. A lousy ad that probably did the job.

Grand Theft Coca-Cola -- This was my favorite ad of the night. A nicely done ad that parodies the whole genre of video games but puts a "I'd like to teach the world to sing" twist on it. Well done.

Bud -- Fake Dalmation -- Okay, another one where I saw it coming and didn't we get the dalmation a few years ago? Not clever, and the filthy chick at the end is just gross.

Garmin -- Ultra Man ad. If you loved Ultra Man, this was funny. Either way, it was somewhat clever, with the GPS saving the day from cumbersome maps.

Career Builder -- Running from training seminar. A little too over the top for me, but the idea of a training seminar gone horribly wrong would have been a good ad had you realized that's what it was from the beginning. It just looked like a mish mash of ideas from the start.

Doritos Cashier -- Okay, not sure what we're selling here. That Doritos really appeal to overweight scary women who will go nuts at a cash register when you buy them. Yes, it was supposed to be funny, but when its not, you tend to analyze it more.

Chevy Striptease -- Naked men surrounding a car full of women is never funny. It's just creepy.

Bud Slapping Ad -- Yes it's wrong, and probably will inspire lots of copycats at the frat house and the playground. But it appealed to the Three Stooges Fan in me. And I laughed.

Heart Attack Ad -- This looked like a Saturday Morning PSA. A lot of money for something as cheesy as this.

GM Robot -- Didn't another car company do a robot ad a few years ago? Is the idea of suicide funny, even if it is robots? Given that most people decried robots for taking away good paying jobs, I wonder how many former auto workers would have offered to push him off.

Coke Black History Month -- Nice ad, but would have been better had they not tried to tie it back to Coke. For an example of how to do this, see the Budweiser troop ad not long ago.

Sprint Connectile Dysfunction -- A funny spoof of the ads that seemed to have plagued the Superbowl for years.

More commercials

Snickers -- Two Guys kissing. 40 Year Old Virgin joke (and how is that manly?). Still not laughing.

Shick -- Not laughing again. (Is my sense of humor dead? )

Pride -- Ain't the Super Bowl supposed to be for event movies?

Chevy -- Nice and nostalgic

Bud Light Mencia teaching English -- Again, predictible, but a bit more amusing. Didn't I see this in Stripes?

Late Night Promo -- Sad when a CBS promo is the funniest thing so far in this Super Bowl

Super Bowl Ads Starting off Horribly

Bud -- Rock Paper Scissors

Predictible. Far funnier on the SPRINT ad last year.

Doritos

Car accident and girl hitting her head. It's like VW's SAFE HAPPENS without the laughs. The commercial looks like those annoying KFC ads from a couple of years ago. The ads are starting off as well as the Colts.

Blockbuster -- Okay, I don't think the animals were that funny a few years ago. Shouldn't a company that's hurting financially find a better way to spend its money? And isn't the computer mouse joke about 10 years too late to be funny? Is a good connection to the product though.

Sierra Mist -- Combover -- Quirky, but trying too hard for attitude, not enough to be funny.

SalesGenie.com -- Okay, where did they get the money? Only a few commercials in and we have our lowest scoring ad.

Sierra Mist Karate -- What would happen if the VH1 I love the Whatever Decade cast did a commercial? You'd get this bad day at the improv. Nothing funny about it.

Tundra -- WOW! That was pretty cool.

Moon Office Fed Ex -- A completely witless ad punctuated with the same joke as last year's caveman ad.

Bud Light Auction -- Amusing, with an even funnier kicker at the end. Not anywhere near the best of Bud Light's ads in the Super Bowl.

New Worst Ad Campaign -- Office! Depot!

Having a bunch of people with office supply needs yell "Office" while people with the product they need shout "Depot" has got to be one of the worst ads I've seen in awhile.

Godzilla Meets Robot Guy -- Hummer Ad

This one is all kinds of wrong. Very funny, but very wrong. I

8 out of 10.


PS The New Clean
Everyone wearing clean suits. Nice visual representation of the product, but for a new product, a more direct commercial might have been good.

5 out of 10

Career Builder

Jackasses. VERY Funny, especially in pants.

7 out of 10

Taco Bell

Already seen it. Cute. But no rating.

Slim Fast

Don't bug me while I'm eating. Boring commercial.

1 out of 10

More Ads

Clydesdale Rookie

Great commercial, once again bringing humor, sentimentality, and the Budweiser tradition together. Love the shot of the big horses pushing the carriage.

8 out of 10

Nationwide Fabio

Saw stills from this commercial. Love the quick killing of the music and Fabio's little growl. A good addition to the "Life Comes At You Fast" series.

7.5 out of 10

I'm going to Disney World & Others

Disney World
A sweet, funny ode to the famous phrase, "I'm going to Disney World."

7 out of 10

Ameriquest

Funny ad. Shocked that it was allowed in giving that it hints at sex.

7 out of 10



Pebl

Nice special effects, but doesn't want me make to buy the phone.

4 out of 10


Sharpie Retractible

Cute commercial, but an odd fit for the Super Bowl. I'm still not sure I'd want to put an uncovered Sharpie in my pocket.

7 out of 10

More Ads

Sprint Crime Deterent

Oh my god! I was expecting some sort of silly joy buzzer thing, not the guy hurling the phone. Another winner, but will probably not stand up in repeated viewings.

9 out of 10

More ads.

Go Daddy.com

Wasn't funny last year when it was a year stale, after two years, still no funnier. The girl's not that attractive either.

2 out of 10.

Poseidon

A great looking ad for the disaster movie remake. We're all suckers for sinking boats (although it's a bit tasteless, I suppose after the sinking of the ferry this weekend).

Gillette Fusion

I'm sorry but I can't get the vision of Mad Magazine's 10 bladed razor out of my head. I'm tired of high tech razors coming out every few years that cost more but don't cut any better.

4 out of 10

Overstock.com

Don't come to the game if you're not bringing the best. Boring commercial I can see any day on Lifetime network.

3 out of 10, but only because I like the O chick.

Disney World

My daughter loved it. Who am I to argue.

5 out of 10

Fed Ex Caveman

Flying dinosaurs, humor, violence against animated animals, and a great visual punchline at the end. What's not to love. My favorite so far. I loved the fact that the caveman office manager didn't think the fact that Fed Ex didn't exist was a good excuse.

9.5/10

More Ads

Shaggy Dog -- 6
Amusing, but slight promo.

Kermit -- Ford Hybrid -- 8
Sue me, I love Kermit. Nice play on words. Good payoff.

Michelob Ultra Amber -- 8
Originally rated it a nine, lowered it because of the girl getting her licks in the end. Funnier the way it was.

Despirate Housewives Promo -- 1
If you're going to have Shaq shed a tear, which might be funny, don't have him doing it over a miscarriage. Not funny, even if its fictional.

More Ads

Mission Impossible III -- 7
Great ad, the way a Super Bowl should be. If only they could replace Tom Cruise with someone I like.

Dove -- 7.5

Having a daughter that I find absolutely beautiful, my fear is that she'll feel like the girls in the commercial. Effective targeting of the dads out there, if you ask me.

Superbowl Ads as of 7:15

Career Builder -- 5
Tired concept. Enough already with the monkeys.

Escalade -- 3

Flash bulbs guaranteed to cause seizures. Ad needs to show more sheet metal. Build up leads to boring looking vehicle.

Toys R Us Videogame Cartoon

Toys R Us is on its way South, if the news is any indication. It seems as though the once mighty toy giant can no longer hold its own against the toy departments of Wal-Mart, Target, and other discounters. There is speculation that the company may close or sell its stores and focus solely on the baby business.

With all of that going on, they've managed to find time to make a very clever and funny ad. The ad features a woman coming home from Toys R Us and announcing to her "boys" that she just bought Grand Turismo 4 at Toys R Us. Her two sons come bounding down stairs from the second floor. Then her husband comes flying down the steps and leaps over the banister to beat his kids to the game, crashing into the table below and destroying it.

Funny stuff, and drives home the point that some toys are for grown ups too. Unfortunately, the Toys R Us name gets sacrificed for the sake of a funny visual.

Cingular -- 5 Bars Ads

Cingular's new ads touting the power of their network's signals are winners. The ads are a skillful blending of classic rock (Melissa by the Allman Brothers and The Weight by the Band), images of the product being used (lots of shots of people on the run and using the phone all over the place), and most importantly, neatly placed images of different items arranged to match the five bars that show signal strength on most cell phones. In the background of almost every shot in the ads, row homes, boat docks, people, dogs, carefully placed cabs, and other items become the small to large five bar icon.

They're great ads and they get their point across marvelously. The only downfall with the ads is that I didn't immediately connect them to Cingular.

4 Crutnackers out of 5!

Target Print Ads

Ever since I was a teenager I've had a very odd habit every Sunday. As soon as I open the paper, I flip not to the comics, not to the sports, but to the Target Ad.

To me, the Target Ad is everything an advertisement should be. An eye catching, attactive layout. Items and colors appropriate with the theme (such as this week's Valentine's Ad in which every product seems to be red or white), and items that both men and women like to browse for.